Pancom is a leading South African ICT solutions provider offering a comprehensive suite of services, including PABX systems, VoIP, connectivity, copier machines, CCTV, access control systems, cloud services, solar solutions, and IT services. Established in 2016, Pancom has built a reputation for delivering tailored business communication and office automation solutions across South Africa.
Pancom’s existing website was outdated, both in design and functionality, and exceeded the scope of their basic maintenance package. Regular backups, security scans, and uptime monitoring were in place; however, essential plugin investigations and update testing on a staging site were lacking. UX and Technical Audits revealed significant areas for improvement in user journey and technical performance.
RubyWeb was tasked with redeveloping the website to align with modern design standards and improve user experience.
The previous site’s outdated framework hindered usability and failed to reflect Pancom’s industry standing. A full redesign was required, not just visually but structurally, to align with modern UX standards and convey credibility in a competitive B2B space.
The old website also lacked foundational performance optimisations, leaving it slow and vulnerable. To resolve this, we introduced robust caching, CDN integration via Cloudflare, and security layers such as Wordfence, all implemented without compromising usability or content management flexibility.
Pancom’s existing site carried some SEO value that risked being lost during the rebuild. To safeguard this, we developed a comprehensive redirection strategy, metadata mapping, and a technical SEO migration plan. These measures ensured continuity in search visibility while laying the groundwork for future growth.
Conversion bottlenecks were another challenge, as CTAs were buried or unclear and key service areas were not structured to drive engagement. Through wireframes and user testing, we restructured the site flow to prioritise conversion moments, ensuring that contact prompts and quote forms were easily accessible throughout the user journey.
Finally, compliance and performance risks were addressed. The previous site had no formal GDPR or POPI compliance in place, which posed reputational and legal concerns. The new site incorporated an upfront compliance strategy, including user consent banners and backend readiness for policy updates, ensuring long-term resilience and trustworthiness.
Three custom mock-ups were developed in Elementor, each designed to guide users through distinct conversion pathways such as product enquiries and contact forms. The final build incorporated strategically placed CTAs, lean content structures, and service-oriented navigation, all crafted to support lead generation from the outset.
SEO best practices were applied across every layer of the site. This included importing and refining metadata, defining a redirection strategy to preserve existing rankings, and integrating Yoast for ongoing content optimisation. To ensure compliance, a cookie banner was implemented from day one, meeting POPI and GDPR requirements.
All improvements were mapped directly to insights from an initial UX and technical audit. This approach ensured that every enhancement addressed measurable issues, such as bounce rate triggers and slow-loading elements, resulting in a site that performs effectively for both users and search engines.
We delivered a clean, responsive website design tailored to Pancom’s branding and user base. The new site adheres to current UX and UI best practices, ensuring a seamless experience across devices and screen sizes.
To improve the user journey, we introduced a more intuitive layout and clear content hierarchy. This makes it easier for visitors to explore service categories, access relevant information, and take action without unnecessary clicks.
Technical upgrades were implemented to enhance performance and security, including optimised image loading, streamlined scripts, and robust security layers. These improvements reduced page load times while reinforcing the site’s protection against cyber threats.
The site structure was also optimised for search engine indexing. Metadata, structured content, and keyword alignment were carefully applied to increase organic visibility and drive qualified traffic.
Finally, calls-to-action were refined and repositioned across key pages to guide users toward contacting the sales team. This adjustment has made it easier for visitors to engage, improving enquiry flow and boosting conversion potential.
