Building with Confidence: The Importance of a Trusted Tech Stack
When it comes to developing websites and eCommerce stores for South African businesses, choosing the right technology isn’t just a technical decision—it’s a strategic one. At RubyWeb, we work with business owners who need scalable, secure, and reliable websites. That’s why we focus on building with WordPress and WooCommerce, backed by the global expertise of Automattic.
Who Is Automattic and Why Should South African Businesses Care?
Automattic is the company behind some of the most powerful tools in the open-source ecosystem: WordPress.com, WooCommerce, Jetpack, and Pressable. WordPress powers more than 35% of all websites globally, and WooCommerce is the most widely used eCommerce platform in the world.
This isn’t just international tech. These are tools trusted by millions—and adapted by RubyWeb to fit the unique needs of South African markets.
Our Relationship with Automattic (What We Can Say)
RubyWeb is proud to be a participant in the Automattic for Agencies programme. While we are not formally certified as an official Automattic Partner just yet, we do have access to agency-level resources, priority support, and trusted tools from WooCommerce and Jetpack.
This means our clients benefit from direct access to official WooCommerce extensions, secure hosting environments, and licensed solutions that are built to last.
We are local WordPress experts backed by global infrastructure.
We always ensure clarity and transparency in how we communicate our affiliation—and we take Automattic’s brand guidelines seriously.
How This Benefits Our Clients in South Africa
Whether you’re a small business owner in Cape Town or a growing eCommerce brand elsewhere in South Africa, our participation in the Automattic for Agencies programme brings you tangible advantages:
- Access to official WooCommerce extensions
- Reliable, licensed plugin updates without breaking your site
- Secure WordPress hosting environments with performance monitoring
- Faster troubleshooting and premium support through agency channels
- Maintenance packages tailored for South African businesses
No more plugin conflicts from unknown sources. No more unlicensed software. Just robust, scalable, and secure websites that work.
Real Impact: Solving Common WooCommerce Problems
We recently onboarded a well-known Cape Town jewellery store whose WooCommerce site had been plagued with performance and checkout issues. After migrating their store to our WordPress-optimised environment using approved Automattic tools, we resolved security vulnerabilities, optimised load times, and introduced official subscription functionality using WooCommerce Subscriptions.
The result? A secure, scalable store with a checkout experience customers can trust.
Why WordPress and WooCommerce Still Dominate in 2025
Some businesses ask if WordPress and WooCommerce are still relevant in today’s fast-moving tech landscape. The short answer? Absolutely.
- Open-source, which means flexibility and ownership
- Scalable for any business size, from startups to enterprise
- Thousands of vetted extensions, including local payment gateways like PayFast, Peach Payments, and Yoco
- Built-in support for local compliance like POPIA
In the hands of a skilled agency, WordPress is more than a CMS. It’s a platform for growth.
Final Word: Local Support, Global Tools
At RubyWeb, we don’t just build websites—we build business infrastructure. Through our participation in Automattic for Agencies, we bring our clients the best of both worlds: personalised local support, paired with the power of globally trusted tools.
If you’re a South African business looking for a reliable WordPress or WooCommerce partner, we’d love to help.
Related Services:
- WordPress Maintenance Packages
- Secure WooCommerce Hosting
- Official Plugin & Extension Licences
- WooCommerce Checkout Optimisation
- WordPress Website Redesigns
